My task was to rewrite a brochure for a pilates & yoga studio. Marsha Dorman, the owner and operator, holds an MBA and is a strong writer. But she didn’t have time to edit and rewrite copy for her new brochure.
I met with Marsha and had her articulate her services, clientele, and marketing objectives. Marsha and I established a goal of reducing word count in order to allow more white space and a larger font that would be more legible to vision-impaired and older clients.
Using a concise but conversational style, I reduced the word count by over 25%.
To call out key points, I rewrote some headers, used bulleted lists, and tightened the organization of service features. I incorporated several opportunities for client feedback while staying within my bid for hours and fees.
In the last phases of the project, Marsha wrote “Thanks for everything… you’ve added a professional touch to this piece that I greatly appreciate.”