Periodically, I send emails to promote my nature photography.
The campaign shown here had an open rate of 63.2%, nearly 3 times the industry average of 21.9%. Its click rate was 12.6%, compared to an industry average of 2.8%.
I’ve been using MailChimp.com for its superior ease of use, flexibility of design, automated integration with other social media such as Facebook, hassle-free list maintenance, and the ability to closely track recipient responses. All that, and it’s free!
I do all the work on these emails, from layout and software execution to writing all the copy.
- MailChimp online HTML email service
- Photoshop Lightroom